In August 2026, the U.S. had 4.9 months' supply of homes for sale — the most in over a decade — and the median home took 31 days to sell (NAR). When buyers have more choice, the asking price does more of the work.
1. Start with recent comparable sales
Look at similar homes nearby that have sold recently — same size, age, condition and bedroom count. Asking prices of homes still on the market show competition, not value.
2. Compare against regional medians
Regional figures give context. In August 2026 the median was $556,900 in the Northeast, $340,400 in the Midwest and $366,500 in the South. Our Market Insights page tracks these numbers.
3. Be honest about condition
Buyers compare your home with every other listing. Fix small, visible problems before listing, and price older kitchens, roofs or systems realistically.
4. Price for the first two weeks
A listing gets the most attention when it is new. Pricing too high and cutting later can make buyers wonder what is wrong with the home.
5. Think about price brackets
Buyers search in ranges such as “under $400,000”. A home listed at $405,000 misses everyone whose filter stops at $400,000.
6. Watch the response and adjust
Track views, inquiries and showings in the first few weeks. Plenty of showings but no offers usually points to price; few showings may mean the photos or description need work.
Thinking of selling? List your property with us to reach buyers across the U.S.